Marketing Manager – Electrical & Electronics Appliances | Kochi

Our client is a leading player in the Electrical & Electronics Appliances industry, committed to delivering innovative and cost effective products to customers. We are seeking an experienced and dynamic Marketing Manager to join their team in Kochi.

• Creating marketing strategies to achieve organisational goals
• Implementing marketing campaigns from ideation to execution
• Managing the marketing budget
• Coordinating marketing efforts with cross-functional teams like sales and product development
• Analysing marketing data and metrics to refine marketing strategies
• Staying updated with the latest marketing trends
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Qualifications:

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software

How to Apply: